An Overview of Biomes and Climate

An Overview of Biomes and Climate Geography is interested in how people and cultures relate to the physical environment. The largest environment of which we are part is the biosphere. The biosphere is the part of the earths surface and its atmosphere where organisms exist. It has also been described as the life-supporting layer that surrounds the Earth. The biosphere we live in is made up of biomes. A biome is a large geographical region where certain types of plants and animals thrive. Each biome has a unique set of environmental conditions and plants and animals that have adapted to those conditions. The major land biomes have names like tropical rainforest, grasslands, desert, temperate deciduous forest, taiga (also called coniferous or boreal forest), and tundra. Climate and Biomes The differences in these biomes can be traced to differences in climate and where they are located in relation to the Equator. Global temperatures vary with the angle at which the suns rays strike the different parts of the Earths curved surface. Because the suns rays hit the Earth at different angles at different latitudes, not all places on Earth receive the same amount of sunlight. These differences in the amount of sunlight cause differences in temperature. Biomes located in the high latitudes (60Â ° to 90Â °) farthest from the Equator (taiga and tundra) receive the least amount of sunlight and have lower temperatures. Biomes located at middle latitudes (30Â ° to 60Â °) between the poles and the Equator (temperate deciduous forest, temperate grasslands, and cold deserts) receive more sunlight and have moderate temperatures. At the low latitudes (0Â ° to 23Â °) of the Tropics, the suns rays strike the Earth most directly. As a result, the biomes located there (tropical rainforest, tropical grassland, and the warm desert) receive the most sunlight and have the highest temperatures. Another notable difference between biomes is the amount of precipitation. In the low latitudes, the air is warm, due to the amount of direct sunlight, and moist, due to evaporation from warm sea waters and ocean currents. Storms produce so much rain that the tropical rain forest receives 200 inches per year, while the tundra, located at a much higher latitude, is much colder and dryer, and receives just ten inches. Soil moisture, soil nutrients, and length of growing season also affect what kinds of plants can grow in a place and what kinds of organisms the biome can sustain. Along with temperature and precipitation, these are factors that distinguish one biome from another and influence the dominant types of vegetation and animals that have adapted to a biomes unique characteristics. As a result, different biomes have different kinds and quantities of plants and animals, which scientists refer to as biodiversity. Biomes with greater kinds or quantities of plants and animals are said to have high biodiversity. Biomes like the temperate deciduous forest and grasslands have better conditions for plant growth. Ideal conditions for biodiversity include moderate to abundant precipitation, sunlight, warmth, nutrient-rich soil, and a long growing season. Because of the greater warmth, sunlight, and precipitation in the low latitudes, the tropical rainforest has greater numbers and kinds of plants and animals than any other biome. Low Biodiversity Biomes Biomes with low precipitation, extreme temperatures, short growing seasons, and poor soil have low biodiversity fewer kinds or amounts of plants and animals due to less than ideal growing conditions and harsh, extreme environments. Because desert biomes are inhospitable to most life, plant growth is slow and animal life is limited. Plants there are short and the burrowing, nocturnal animals are small in size. Of the three forest biomes, the taiga has the lowest biodiversity. Cold year-round with harsh winters, the taiga has low animal diversity. In the tundra, the growing season lasts a mere six to eight weeks, and plants there are few and small. Trees cant grow due to permafrost, where only the top few inches of the ground thaw during the short summer. The grasslands biomes are considered to have more biodiversity, but only grasses, wildflowers, and a few trees have adapted to its strong winds, seasonal droughts, and annual fires. While biomes with low biodiversity tend to be inhospitable to most life, the biome with the highest biodiversity is inhospitable to most human settlement. A particular biome and its biodiversity have both potential and limitations for human settlement and meeting human needs. Many of the important issues facing modern society are the consequences of the way humans, past and present, use and change biomes and how that has affected the biodiversity in them.

The Goal essays

The Goal essays The Goal by Eliyahu M. Goldratt, is the story of a man who at his crossroads, and what direction he decides to take. The story is about a plant manager named Alex Rogo. We find Alex six months into his first plant managers position at UniCo, in the UniWare Division. The plant is located in Bearington Massachusetts, where Alex grew up. UniCo is definitely a manufacturing plant, what they manufacture, I still do not know. The story begins when Alexs supervisor, Bill Peach, comes into the plant and nearly turns everything upside down. After Alex puts out all of the fires that Bill had set, they sit down in Alexs office and talk. Bill tells Alex that production has gone down in the six months that Alex has been at the helms, and an irate customer, Bucky Burnside, has an order that is fifty-six days overdue, and Alex must get that order shipped before anything else. Bill also says that if the plant does not turn around in the next three months, he will make a recommendation to close the plant. A few days later, Alex hears more of the same at a corporate meeting and figures out why Bill was upset. After the meeting Alex reaches for something and comes across a cigar he received from a chance encounter from and old physicist he knew from his college days. While waiting for in between flights at OHare, Alex wandered into an airport and found himself sitting next to the physicist named Jonah who worked on mathematical models while he was an undergraduate engineering student. Alex and Jonah start talking, and Alex mentions he is going to speak at a seminar. His topic is Robotics: Solution for the 80s to Americas Productivity Crisis. Alex tells Jonah that his plant has more robots than any other plant in the division. Jonah is not very impressed. Jonah asks how much productivity has improved because of the use of the robots. Alex answers that there is a 36% improvement in one area...

PERSONAL STATEMENT on masters in ECONOMIC REGULATION AND COMPETITION Essay

PERSONAL STATEMENT on masters in ECONOMIC REGULATION AND COMPETITION POLICY - Essay Example Being a female who looks at life from an optimistic mindset, I hail from the Sultanate of Oman and am 20 years old. I have qualified from high school where I understood the basic nuances of life. My academic interests within high school helped me become the head of student council which allowed me a chance to properly understand how work processes within the student regimes were handled. It also gave me an opportunity to believe in the dictum of living for others more than my own self. I transpired to me that I could gain quite a lot if I involved myself whole-heartedly within the student council affairs and thus my vision was geared to look after the people whom I was representing within the high school. Due to my commitment levels shown in the school, I was made the head delegate to model United Nations from Sultanate of Oman to Geneva, Switzerland. I learned a great deal within my high school days, which empowered me to comprehend how life will shape up in the coming times. I beli eve being an economics student, I can better adapt to the financial and accounting dynamics which are significant in the time and age of today. Economics is an important discipline and should be analyzed in such a manner that there is immense growth and development within the related ranks of an individual. I envision economics to be an important part of my life as this has shaped up my professional domains in essence. Since the world is moving ahead at a fast pace, getting acquainted with economics is definitely a point of advantage because it puts the economic champions to know what they are talking about and how to mold the financial management issues with the way learning is done. Within the Sultanate of Oman, I opine that economics has been a successful case study because it has empowered the oil rich state to use its resources in a viable manner – a manner in which there is more efficiency and productivity than anything else. As far as my educational journey is concerne d, I am doing my University Bachelors degree (Joint Honors) from the City University. My majors are International Politics and Sociology. I hope to be a graduate in the summer of 2011. This degree program offers me a chance to understand how economics of competition are manifested as well as the economics of regulation. The applied competition policy, sectoral competition and regulation, and the quantitative techniques for competition and regulation with the regulation law are important tenets of the degree program. My studies have not taken up all of my time. I have paid attention to my personal and professional grooming as well. What this has done is to make me feel proud of who I am and how I interact with the people around me. This is a much looked for aspect in the present day and age, and I am no stranger to this phenomenon. I like to mingle within debates so that my skills get polished. I usually speak on all topics which are clear to my understanding and which make me feel a t home with the topic at hand. I compete with people so that my abilities become strong and hence my competitive spirit is taken in a very positive manner by all concerned. I am usually a good orator as I like to speak fluently and that too within different languages. I speak well on economics and the different economic tangents, which are a central part of any business enterprise and indeed the entire industry of which economics is an integral link. Current affairs are something that I

Islamic banking and financial in a global economy Assignment

Islamic banking and financial in a global economy - Assignment Example This growth is conspicuous from the emergence of new Shariah compliant instruments in various asset classes, ranging from equities, real estate, commodities and private equity (not bonds as interest bearing instruments are considered prohibited (haram)). Estimates suggest that since 1990, the market size of the Islamic Finance has multiplied five times from USD 150 billion to USD 900 billion in the year 2008; whereas it is expected to more than double at USD 2 trillion by the year 2010. The main markets currently involved in the Islamic finance and banking across the globe comprises mainly the active participation from the GCC countries, followed by Middle Eastern and North African countries. Slowly and gradually European states, Australia and other American states have started penetrating the market with wild growth rates. It is noticeable from the onset of Shariah compliant banking units of Citigroup (America), HSBC (Britain), and Deutsche Bank (Germany). As opposed to conventional banking, Islamic banking has its roots in the core values of the religion, Islam. Where, Islam itself is the way of life and conduct of living, the underlying theme of the Islamic Financial system is application of ethics and discipline to the banking and finance sector. It is not so simple; it does not only prohibit usury/interest (money on money), but aims at eliminating unjust behavior for the development of an equitable economy. Prohibition of interest, avoidance of uncertainty and contingency, restrictions on short selling, sharing in profits and losses are the core principles governing Islamic finance; it also places restrictions on financing sectors that engage in illegal and illicit activities – such as alcohol and tobacco, gambling, arms and ammunition, pornography and acts that are harmful for the environment. For the avoidance of all these prohibit able acts and indulgences, the community of Islamic shariah scholars have come up with

Should we mine this Ore Essay Example | Topics and Well Written Essays - 500 words

Should we mine this Ore - Essay Example The amount of light that passed through the solutions to the photocells is used to determine the absorbance of each solution (Reynolds & Thompson 26). The equation of the standard curve is given by y =mx + b. Plotting a graph of absorbance against concentration for the standard solutions produces a curve that has a direct relationship with the equation of the standard curve (Bartlett 159). The direct relationship between concentration and absorbance for a solution is referred to as Beer’s law. Concentration of unknown compound can be determined from the graph by measuring its absorbance. Its absorbance is located on the x-axis of the graph, and its corresponding concentration is determined on the y-axis. Concentration of the unknown solutions can also be established from the slope of the Beer’s law curve (Bartlett 159). A blank solution was then prepared by filling the cuvette with distilled water to a volume of  ¾ full. Care was taken not to contaminate the cuvette while filling it. Spectrometer was then calibrated by placing a blank cuvette into the cuvette grove of the spectrometer (Reynolds & Thompson 160). In order to determine optimal wavelength for plotting this standard curve, 0.4 M standard solution was placed in the cuvette slot. The cuvette was then rinsed twice with 1 mL solution in Test Tube 1, and then refilled to  ¾ of its volume. The outside was wiped with a tissue paper and placed into the cuvette, and absorbance of the solution was measured (Bartlett 159). This process was repeated for solution 2-5 until their absorbances were obtained. The absorbance of each solution was recorded in the data table. The data recorded was used to draw a graph of absorbance Vs concentration. The concentration of Copper (II) sulfate was obtained from the graph by determining its corresponding rea ding on the y-axis. Among all the acids

Languages Are Constantly Changing English Language Essay

Languages Are Constantly Changing English Language Essay Languages are changing as the world is constantly changing. After the Second World War, English neologisms emerged in a remarkable way. New vocabulary came into existence due to new technologies and new discoveries such as ; computing, internet , cell phones and the like. Peoples daily activities like dancing, looking and many others, renewed their popularity giving birth to new lexicon. In deed, new words are invented rapidly and are developed quickly thanks to mass communication. They appear and fall into disuse when they have served their momentary purpose ( Bernhart 54).Only a few of them will get recorded in glossaries of neologisms of general dictionaries. The matter of neologism becomes a new hot spot of research owing to its practical and prevailing use in reality. The study of neologisms evoked a whole cluster of questions: -What are the reasons beyond the rise of new lexicon? -Why are some new words just a flash in a pan? -Why are other words successful? -What are the qualities that make a word successful? -Are Neologisms markers of changes in societies? Chapter 01:Literature Review 1.Definition of a Neologism The term neologism originates from Greek: neos means new, logos means word, i. e. a neologism is literally a new word. Neologism is the creation of a new lexical item as a response to changed circumstances in the external world, which achieves some currency within a speech community(qtd. in Chrystal 1992: 264) at a particular time. In linguistics, a neologism is a recently-coined word, or the act of inventing a word or phrase. Additionally it can imply the use of old words in a new sense (i.e., giving new meanings to existing words or phrases). Neologisms are especially useful in identifying new inventions, new phenomena, or old ideas which have taken on a new cultural context. The word neologism was coined around 1800 and was, at that time, a neologism itself. A person who develops a neologism is sometimes called a neologist; neology is the act of introducing a new word into a language. l. 2. Background of English Neologisms The famous American new word expert John Algeo wrote in the preface of his book Fifty Years Among the New Words, Although the dictionary of new word is warmly welcomed by readers only in recent years, actually the compiling of English dictionary began with the collection of new word ever since 1604. The early English dictionaries like Table Alphabeticall (1604, Robert Cawdrey), English Expositor (1616, John Bullokar), and The English Dictionarie (1623, Henry Cockeram) all embodied some hard words, which were absolutely new words to people in those days. Thus, those dictionaries somehow held the characteristics of neologism dictionary. However, the scientific and systematic study of neologism began at 200 years later, the 20th century. In 1902, Leon Mead published a book named Word-Coinage, being an Inquiry into Recent Neologisms, also a Brief Study of Literary Style, Slang, and Provincialisms, which said to be the first book studying neologism in the 20th. Although it was not a neologism dictionary, it contained some articles about new words. Whats more, Mead put forward the idea of making research on new words for the first time in the history. He also provided lots of examples of new words created by some American writers at that time. In 1920, C.Alphonso Smith, the dean of the English department of American Navy Institute wrote a book entitled New Words Self-defined, in which 420 new words were illustrated by examples. This had proved to be a big progress in the research on the neologisms. From 1937 to 1940, the famous American scholar Dwight Bolinger first applied newspapers and magazines to introduce new word. He created a column, The Living Language, in the newspaper, Words. In 1943, the column was brought into American speech and the title was changed into Among the New Words. Then, in the next year,Professor I. Willis Russell took the place of Bolinger and became the chief-editor of the column. He wrote articles entitled Words and Meanings, New, to introduce new words and their new meanings. War is said to be the major cradle for the born of new words. Majorie Taylor, a librarian in New York, collected numerous neologisms created during the World War II. In 1944, Taylor compiled a word-list, The Language of World War II: Abbreviation, captions, Quotations, Slogans, Titles and Other Terms and Phrases, in which every new word was explained. Similarly, Clarence Barnhart published his Dictionary of U.S. Army Terms. At that time, some academic magazines also published articles to introduce new words. Many neologism dictionaries in the 1950s are very popular, especially the Dictionary of New Words in English compiled by Paul Charles Berg in 1953 and The Dictionary of New Words by Mary Reifer in 1955. During 1950s, Mr. Paul Charles Berg did a lot of job to collect new words about the war, which brought us his Dictionary of New Words in English in 1953. After the World War II, science and technology development had greatly influenced the society. Subsequently, a lot of scientific and technical words were flooding into the language field. A lot of neologism dictionaries about words in those fields were published. Two of them are mostly welcomed: An Explaining and Pronouncing Dictionary of Scientific and Technical Words by W. E. Flood Michael West and Words of Sciences and the History Blind Them by Isaac Asimov. From 1970s on, the study of English neologism drew great attention from western scholars, many of them established special column to introduce new words in English, such as William Safire who was well known for his On Language in New York Times weekly and Anne H. Soukhanow who was the chief-editor of Word Watch. In Safires column, he provided a considerably clear explanation of new words by citing typical examples, exploring their origins and performing their current usage. Besides, the American Dialect Association Dispatches introduced some new words yearly to the public. For instance, in 1994, information superhighway was rewarded as the newest word; cybersex was the most surprising word and mosaic culture the most unnecessary word. The digital revolution in 1990s is the radical reshaping and restructuring of social patterns. Because of the wild spread of internet, America is speaking a whole new language, said Shawn Holley in his The New Word Revolution. Lots of neologisms that have a historical significance by reason of the influence they exerted on the language field are brought into existence. According to the statistics, more than 20 neologism dictionaries have been compiled, among which some put emphasis on the academic field and some are distinctive by their popularity. Oxford English Dictionary, Websters Third New International Dictionary and Barhart Dictionary of New English are the ones with the highest academic value. New words are numerous. Sometimes it seems as if a new word has about as much chance of developing into a permanent addition to our vocabulary. Only few of them will remain as serious candidates for the dictionary. Books especially about new words are abundant. However, only a few scholars have ventured to propose factors that make for the success of new words. One is Goran Kjellmer, whose article Potential Words in the journal Word for August 2000 also reviews previous proposals. The other is the executive secretary of American Dialect Society, Allan Metcalf who proposed the FUDGE scale. The two reached different conclusions. Along with books and periodicals, there is the Internet. In particular, it makes my extensive searches for examples of how words are actually used today possible. Here the author has searched thousands of pages indexed by Google.com countless times to find current uses of words under discussion. A jump of several decades has showed us more researches on the neologisms. Language reflects our life, and the research on the neologisms has never been stopped. By collecting new words or phrases occurring in languages, the previous researches have provided precious materials for the further exploration in this field. Therefore, a careful look at the research background of neologisms carries an essential academic significance. In china, the study of neologism began from 1980s. Most of the specific works and papers are mere introduction of theories from abroad lacking of much original study. To keep up with the latest English vocabulary is really difficult, thus a thorough and systematic analysis about English new words is of practical significance both in learning and teaching of English as a foreign language. Chapter 02: Factors for the Rise of English Neologisms It is not language change itself that has occupied the attention of historical linguists for the past decades, but the causes and the processes of change. Early researchers, such as Saussure (1922) or Bloomfield (1933), for instance, maintained that the causes of linguistic change cannot be established despite numerous attempts at feasible explanations (Wardhaugh,1990:187). The majority of the early researchers have maintained also that the actual processes of change cannot be observed that what one can observe and perhaps analyses are the consequences of change. The findings of later research, however, envisage the process of change as an initial fluctuation between the new and the old, with the completion of the process occurring when the new replaces the old (Fromkin et al.,1996:295). In other words, if the new form, be it phonological, morpho-syntactic, lexical or semantic, spreads the change is in progress, if it eventually replaces the old form, the change has become a fait ac compli it has gone to completion(Holmes,1992:212). In regard to the causes of change, although the reasons for an aspect of a language undergoing change at a particular point in time still remain unclear, a number of theories have been proposed, depending on the orientation of individual researchers. For instance, Mcmahon M.S (1994: 179-182) discussing causes of semantic change, delineates the following: Linguistic causes Historical causes (subdivided into ideas and scientific concepts) Social causes Psychological causes (subdivided into emotive factors and taboo) Foreign influence The need for a new name Quite a lot of reasons are responsible for the creating of English neologisms. Any new thing or new concept, which takes place in our society, may provide a foundation for the creating of the new words. In the following, four of the major reasons will be emphasized: 1) the rise of new concepts and new ideas in social culture; 2) new discoveries in science and technology; 3) the manufacture of new products in economy, and 4) the events in the field of politics. Accompanied by a series of neologisms, we can have a clearer understanding of the current English neologisms. 2.1. Sociolcultural Changes: 2.1.1. New Concepts and ideas in Social Culture. The improving living condition and the enhancing cultural standard have formed a solid basis on which a large number of new things find their occurrence. It is not necessary to demonstrate that with the development of social culture, new concepts and ideas are introduced into us constantly. Since there are many more concepts than there are existing words, there will always be new words created. Changes in social outlook and manners of behavior call for new terms such as beatnik, peacenik, and hippie. Even new culinary arrangements demand new labels and in English they have some forth in the form of cheeseburger, chiliburger, mushroomburger, etc. (Anderson, 1973) Brian Foster presents us a striking example of how fast English vocabulary changes. In the year 1914, a young girl named Monica Baldwin entered a convent, remaining secluded there until 1941. When she returned to the outer world, she found herself in a totally different world: the conditions of everyday life altered by technical developments and social changes were beyond recognition. Whats more puzzling to her was the language people speaking. During a railway journey, the term luggage in advance meant nothing to her. Reading the daily newspapers made her feel idiotic in the extreme, because words like jazz, Gin, Hollywood, Cool, noshing and Isolationism were completely incomprehensible to her. Not to mention how bewildered she was at hearing friends say, Its your funeral or believe it or not. (Brian Foster, 1981) Lets look at another example moonlighting. It was anything but new to the vocabulary, and it gained a brand new meaning in 1957 as the verb to moonlight and its related noun, moonlighting. Time magazine, beamed moonlighting at its readers in its issue of July 22nd, 1957. According to Time, it was in fact not just a new name, but a new trend and a new concern. MOON-LIGHTING, proclaimed the headline: A Problem Born of Prosperity. As a noun, moonlight goes back with the moon itself to the beginning of the English language and even earlier to the Germanic and Indo-European ancestors of English. Presumably ever since humans could speak, they have talked about the light of the moon. As a verb, to moonlight is more recent, but it still goes back to the nineteenth century. From the start it has meant doing something by the light of the moon, but at first this was something that could get one arrested. In the nineteenth century, moonlight was a slang term for the activity of burglars, who benefited from moonlight at their work. In the twentieth century, it was also used for herding cattle and hunting deer by moonlight. Whether it was the illegal work that in 1957 caused the transmutation of moonlight into a standard term for legal work, or whether this new meaning was independently derived from the original moonlight, nobody knows. And it doesnt matter much. Either way, moonlight meaning the light of the moon easily took on its second meaning of to work a second job, and Americans have been moonlighting ever since. This second meaning seems likely to stay in the vocabulary, as long as people continue to hold down second jobs. 2.1.2.Disguising Language, Misnomers While taboo words are words that have been banned by the speech community, misnomers are words that individuals have decided to coin in order to deceive the hearer by disguising unpleasant concepts. Examples: E. friendly fire instead of bombardment by own troops. 2.1.3.Prestige, Fashion Lexical change may be based on the prestige of another language or another variety of the same language, certain fashionable word-formation patterns or certain fashionable semasiological centers of expansion. The kernel of this force is mostly found outside of language. It is often the prestige of a culture, the superiority of a group or politics which cause speakers to adopt linguistic elements (words, morphemes, morphs, sounds) from the prestigious groups speech. Example: English, for instance, borrowed heavily from French during the ME. period because the upper social classes were made up of French people: garment, flower, rose, face, prince, hour, question, dance, fork, royal, loyal, fine, zero are all Gallicisms. Today, English is now the most prestigious language for many parts of the world. 2.1.4.Social, or Demographic, Reasons By social, or demographic, reasons we shall refer to the contact between different social groups. This contact may easily, and rather subconsciously, trigger off lexical change- the more intensive the social contact is, the more intensive the linguistic exchange. Example: In the history of the English language, the two prominent instances of exchanges between two social groups were the one with the Vikings in the 8th to 11th centuries and the one with the French in the 11th to 15th centuries. The force of direct contact between different speech communities must not be mixed up with the prestige force, where no direct contact with the other speech community is necessary. Thus, we can say that the early French loans (from Northern French) rather go back to the everyday contact with the English population and the French soldiers, not so early French loans (from Parisian French) go back to the prestige of the French aristocracy, the French loans in the official bilingual phase of Englands history may either go back to prestige or to the social contact or to both. Examples: The inherited ey is replaced by Scandinavian egg, the inherited nimen is replaced by Scandinavian taken except for theform benumb, throwen is supplemented by Scandinavian casten; early French loans are army, carpenter, catch. 2.1.5.Culture-Induced Salience of a Concept (Cultural Salience) Sometimes concepts are not salient to humans because of gerenal human nature, but because of the concepts cultural values. Their salience can change with the change of culture. Example: The increased importance of arts and fashion has affected the lexical treatment of the conceptual field of colors: from a vague differentiation between dark blue and light blue to a neat distinction between cobalt blue, royal blue, indigo etc. (such neat detailed differentiations often originate in expert slang and then penetrate the language of the general speech community). Conceptual fields which have gained salience through cultural importance may very well serve as designations in other conceptual field in the form of metaphors. Example: In the US, a lot of metaphors in general language have been taken from the field of baseball, e.g. to be off base to be completely wrong, to hit a home run to be highly successful and from the field of entrepreneurship. 2.1.6.Word-Play The category of word play includes humor, irony and puns. Although word-play often goes hand in hand with other factors (such as taboo, prestige or anthropological salience), it can also trigger lexical change on its own. Example: ModE. perfect lady prostitute, to take French leave to leave secretly (without paying), to cool look ( 2.2 New discoveries and Products In Science and Technology Suppose youre advancing the cause of science rather than pitching a product, and you have something new to report-a new element, a new compound, or a new species. How does it get a name? No new science is possible without neologisms, new words or new interpretations of old words to describe and explain reality in new ways. How could Aristotle have developed the logic of syllogisms or Newton thetheory of dynamics without new vocabularies and definitions? They were neologists, and everybody wanting to contribute new knowledge must be. For new knowledge there is no way around the creation of new terms and concepts. For new objects and new inventions, scientific discoveries, technical theories, etc, the new name is usually the work of one man or of a very few. To reject neologisms, often despicably, is to reject scientific development. No sign of scientific conservatism is so telling as the rejection of all but the established concepts of a school of thought. Neologisms are, however, relative to the terminological paradigm actually dominating a field of knowledge. It may be a radical renewal to introduce terms from a tradition believed to be outmoded. Nowadays the idea of the technical highway has been very familiar to people. Development in the science and technology has brought tremendous energy to the improvement of our civilization. And these achievements also find their reflections in language. Technical advancements in a society demand new designator terms, many of which can be found in linguistics such as hypercorrection, phoneme, allomorph, etc. The progress of science and technology gives occasion for the large majority of new words; for a new thing we must have a new name; hence, for instance, motor, argon, and appendicitis. It is interesting to see that the last word did not exist, or was at least too obscure to be recorded, when the Oxford Dictionary began to come out in 1888; but we cannot do without it now. Take the word software for example, that computer term was invented by John W. Tukey, a statistician at Princeton University. As long ago as 1958, he used the word in the American Mathematical Monthly. Today the software comprising the carefully planned interpretive routines, compilers, and other aspects of automotive programming are at least as important to the modern electronic calculator as its hardware of tubes, transistors, wires, tapes and the like. Tukey was already known for inventing another now- famous computer term. In 1946 he used the little word bit as the designation for a unit of information, a binary digit with value 0 or 1. That led a decade later to bytes (groups of bits, now always eight, a term invented by Werner Buchholz at IBM) and to todays kilo-, mega; and tera-bytes of computer storage and information. 2.3 The Manufacture of New Products in Economy Economic development is the mainstream of our era. The improvement of language, to a certain extent, benefits a lot from the new phenomenon that occurs in the economic field. In this competitive world, any innovation or fresh things taking place in economy will soon find their voice in the language. If theres anything a new product needs, its a brand name. To the extent that the product succeeds, the name will too. Its a sure thing, the one way to guarantee that a new term will be a success: spend mighty amounts of money on marketing persuade people to buy and keep on buying a product, and they will call it by the name you give it. When you want a product, a company would like you to think of its brand name. The Coca-Cola Company wants people to think of a Coke when they want a soft drink. But if the marketing is successful enough and the name Coke is embedded in peoples vocabulary, people will ask for a Coke and be satisfied if they get a Pepsi. In fact, in the southeastern United States, home of Coca-Cola, Coke is such a successful brand that many people there (and in the rest of the country) refer to any soft drink as a coke. Some brand names even joined the pack of the general vocabulary. Here are some of them: à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Aspirin: a name for acetylsalicylic acid, trademarked by the Bayer Company of Germany at the start of the twentieth century. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Elevator and escalator: both originally trademarks of the Otis Elevator Company. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Zipper: a name given to a separable fastener by the B.F. Goodrich Company many years after it was invented. The new name helped the zipper attain popularity in the 1930s. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Loafer: for a moccasin-like shoe. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Cellophane: for a transparent wrap made of cellulose. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Granola: a trademark registered in 1886 by W K. Kellogg, now used for a natural kind of breakfast cereal. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Ping-pong: for table tennis, a trademark registered by Parker Brothers in 1901. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Xerox: for photocopier. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Kleenex: for facial tissue. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Band-Aid: for adhesive bandage. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Tupperware: for storage container. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Scotch tape: for transparent adhesive tape. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Jazzercise: for exercise to jazz music. 2.4. The Events in the Field of Politics. The forming of English new words is sometimes considered as the result of the political changes. Language reflects the society, as it has always been. Politics is an essential part of the development of the world; therefore, it can easily find its relative neologisms in the language field. For instance, when Mr. Bill Clinton was elected as the president of the US., his name has been associated with many political words. His policy is Clintonian, he is carrying out the Clintionism, his economics policy is Clintonomics, and his supporters were called Clintonites, he ultimately wanted to realize his Clintonization. Another widespread usage of affixes is -gate, which came from the historical Watergate event. People took use of Irangate to disclose the involvement of some American government office workers in U.S. selling arms to Iran. Camillagate was used to mean the love affair of British Prince Charles and his lover Camilla Parker. Nannygate was pointed to the illegal hire of baby-sitter or the hire of illegal immigrants. Another striking example, On September 11, 2001, the peace of a sunny late-summer morning was shattered by the impact of four hijacked airplanes on the World Trade Center towers, the Pentagon, and a field in Pennsylvania. There were more direct casualties in these disasters than on any previous day in American history, and soon the entire country felt the impact of damaged or destroyed lives, businesses, and sense of security. Out of the ashes came patriotism, resolve, and unity. And out of the ashes came new words, too, to describe new situations never before imagined. The events stir memories of Pearl Harbor and Oklahoma City, and we refer to other memorable occasions by their locations Lexington and Concord, Gettysburg, Little Big Horn, and Wounded Knee but in this case the name of place wont work. Its not just because several places were involved, but also because the places are too famous. New York City and Washington, DC, have too many other connotations, so do the World Trade Center and the Pentagon. For lack of a suitable designation deriving from place, we have used the date as a reference point: September 11. That does have a well-known precedent. One other event in American history is referred to by its date: July 4 or the Fourth of July, the date in 1776 when the Declaration of Independence was proclaimed in Philadelphia. In addition to the spelled-out month and day, the numerals 9/11 or 9-11 have been used. Never before has such a historic event been so labeled, but because of the striking coincidence that 911 is the telephone number to call for help in an emergency, that numerical designation has been a success. Headline writers like the concision of this expression, just three numerals to take in all the events of that day. So far, the events of that day have resulted in just one new term: ground zero, for the place of impact, the center of destruction in New York City where the World Trade Towers once stood. That phrase has succeeded because it is not really new; its an old term for the location on the ground directly under a vast atomic explosion, corresponding to air zero, the location in the air above the ground where the bomb goes off. Ground zero had been gathering dust on the shelf in recent years because of a fortunate lack of atomic explosions. No one knows who first said ground zero in reference to the site where the World Trade Towers were attacked and collapsed, but the term immediately caught on because of its familiarity and emotional power. Chapter 03:Success of English Neologisms 3.1. How are Neologisms Found? The authority for a word in fact, the authority for a language rests with the users of the language. Thus, the process of adding new words to the dictio ­nary begins with a systematic examination of almost everything printed and said in English. As far as Among the New Words is concerned, this important task citation with source information (qtd. in Algeo 1991a: 3) is fulfilled by active members of the Words Committee, who contribute the words they regard as new in any material they read or listen to (Algeo 1991a: 3). The cited word must contain the name of the publication, the day, and the page number. Concerning oral citations, the source information must consist of the day the sentence was heard and where and when one came across it (Algeo 1991a: 3). The following list shows that usually American dictionaries are consulted (with the exceptions of two British dictionaries: the OED and Websters Third) to check the newness of each contribution (Algeo 1991a: 2): Random House Websters College Dictionary, 1991. Oxford English Dictionary, 2d ed., 1989. World Book Dictionary, 1989 Websters New World Dictionary, 3d College ed., 1988. Random House Dictionary, 2d ed. Unabridged, 1987. Websters Ninth New Collegiate Dictionary, 1983. Websters Third New International Dictionary, 1961. Only if the new word is assumed to be British, are additional British dictionaries referred to. To make sure that a neologism has not been lexicalized yet, the following dictionaries of neologisms are used: Third Barnhart Dictionary of New English. 1990. Chambers English Dictionary, 1988. Collins Concise Dictionary, 2d ed., 1988. Collins Dictionary, 2d ed., 1986. Longman Dictionary, 1984. Readers Digest Great Illustrated Dictionary, 1984. If a word entered one of these dictionaries, then it is usually not recorded in Among the New Words (Algeo 91a: 2). Since Among the New Words receives more citations than there is space to print, a selection has to be made. The criteria on what and when to enter a word is up to the lexicographer. As I said, lexicographers have different opinions (Algeo 1991b: 75) and therefore it is hard to give exact rules. However, two principles can be set up: the absolutely newness of a word and the reflection of the zeitgeist. 3.2. Reasons of Success of Neologisms 3.2.1 The frequency of occurrences The most important factor is that a word appears in as many different sources as possible. The more sources (newspapers, magazines, books etc.) a word appears in, the more obvious is the frequency and range of the term (Sheidlower 33). Besides, the more a word is cited the more popular it is; and consequently the more likely it is to be included in a dictionary. 3.2.2 Range among sources It is of interest to know the range of the new word because if a word is only common in a special field, it is not a candidate for a general dictionary but rather for a technical one. Therefore, a general dictionary excludes technical terms or terms well known in a certain field because they are not of general interest. However, there are exceptions: the term intellectual property  [1]  was limited to certain fields. Today, its use is widespread because new technologies are invented; thus the intellectual property has to be preserved (Sheidlower 33). 3.2.3 Durability The use of a term over a certain time gives information on its durability. Nevertheless, this criterion must not be overrated. It is true that a word that appears over a certain time span, but otherwise does not constitute sufficient evidence (qtd. in Barnhart 59) probably will not be included; however, a brandnew word with sufficient evidence (frequency of occurrences, range among sources, cruciality in a given field) is likely to enter a dictionary (Sheidlower 34). Sheidlower points out that the criterion should rather be the number and range of citations than the newness of the word (34

Factory Farming and Animal Cruelty Essay -- essays research papers

Factory Farming and Animal Cruelty Animal rights are practically non-existent in many different ways today. Factory farming is probably the worst thing they can do to the poor helpless animals. Factory farming effects chickens, cows, pigs, and many other animals that are used for food, milk and eggs. One of the biggest organizations against factory farming is called Compassion Over Killing (COK). They go to great lengths to protest and inform people about animal cruelty. Chickens have to endure suffering that no living thing should have to go through. The egg laying chickens have to be forced into tiny cages without enough room to stretch their wings. Up to 8 hens are crammed in to a cage that is the size of a folded newspaper, about 11"-14". Stress from the confinement leads to severe feather loss so the chicken will be almost completely bald in the cold cages. When the chickens are of egg-laying age, there beaks are cut off without any pain killers to ease the pain, they do this so the chickens don’t break their own eggs and eat them because the chickens are hungry. Broiler chickens, luckily for them, only live up to 7 weeks old until they are big enough to be slaughtered. Their life starts out in incubator trays with hundreds and thousands of other chicks without enough head room to stand up, and not enough room to take 2 tiny steps. So for the first week of their lives it goes from cramp trays, to cramp boxes, to getting dumped onto the filthy floors of t...

The Switch

After my second year in high school, I made a decision that would turn out to be life changing. This decision wasn't life changing in the way that getting married or going to college would be, but I really learned a lot about myself that summer. What I'm about to tell you is what happened when I switched from Marching Band to Football. I will explain to you why this switch was such a big deal to me and what I learned about myself from it. Switching from Marching Band to Football after mySophomore year of high school changed the way I saw myself because I found I have a strong enough will to follow my heart despite controversy with others, I have a strong desire to be in control of my life, and I have an aggressive side that had not shown itself before. While making the decision to change from one activity to another, my own self- reliance and confidence really took over and helped me to deal with the controversy among my friends and teammates. My friends and band director wanted me t o stay in the marching band because I was a section leader with three years of experience ho was up for the Drum Major position.Naturally, this put me under a lot of social pressure. On top of that, my new teammates on the football team weren't exactly thrilled to have a tuba player trying out for the team. They used to make fun of me quite a bit, until I proved myself out on the field, that is. Another significant hurdle was telling my parents that I wanted to switch. I knew that my parents said they would support me in any decision I make, that isn't life threatening, but I wasn't sure if they would condone me playing football, which is probably one of the most angerous sports in the world if you don't practice proper technique.The fact that I was able to deal with all this and still stick to my guns showed me I was strong enough to follow my heart and cut my own path. Especially after considering the craziest part out of this whole thing, before this I never had been one to go ag ainst the grain. I had been a people pleaser my whole life and was afraid of making anyone mad at me. So, now that IVe explained the situation I found myself in, the reason I put myself in that position was because of a realization I had while sitting in the stands with the and at a football game during my sophomore year.I realized that I didn't enjoy sitting on the sidelines watching the action happen. I wanted to be out there in the middle of it. It made me think about how I always took the path of least resistance in every aspect of my life. I was always trying to make everyone around me happy when I wasn't completely happy myself. Watching that football game, I felt like I was the stands watching it go by, powerless to influence to course of fate. This mindset is what helped me to strengthen my will to follow my heart and do what I wanted to do. That night, I discovered my desire to have control of the direction my life was going in.On top of wanting to steer my life in the dire ction I wanted, that night I also discovered that I have an aggressive side that makes want to prove what I'm worth, fght to win, and be remembered. In every sport I'd ever done up to that point in my life, from Baseball to Karate to Wrestling, every single one of my coaches I'd ever had told me that I don't have a mean bone in my body, and I thought they were right. I always had a hard time with being competitive because I didn't want to hurt anyone nd I was somewhat content to sit in the dugout or on the sidelines unless subbed in.That is, until I had this self-realization one day in the stands. After that, a fire lit in my belly that hadn't been there before and I was ready to show everyone what I could do. This fire didn't go away and, actually, still hasn't to this day. And so, I Joined the football team and said good bye to the marching band as my first official act of taking control of my life. Looking back, I don't regret being in the marching band for three years, but I do ish I had played football all four years of my high school career.Unfortunately, I never felt the urge to play until that moment of self-realization that my life would pass me by if I didn't take hold, that night in the stands. And I never would have had the determination to follow my heart without that fiery passion in my gut that was ignited that night. In the grand scheme of things, this decision was very minor in nature, switching from one extracurricular activity to another. However, for me, it was a very momentous and self-awakening experience where I discovered how strong I can be.

Free Essays on The Democratic Primary

The Democratic Primary ABSTRACT With the election of President of the United States approaching there are many people vying for the opportunity to be on the ballot. There are nine contenders for the Democratic Party attempting to gain their parties favor for this honor. I will show the different tactics and strategies of the contenders for this primary election. They will coerce you and attempt to gain your support by every know tactic and play many psychological games with the public in order to gather support. I will break down the popular contenders and show their game plan. The Democratic Primary The election of 2004 is rapidly approaching and the Democratic Party is gathering their best for the race. There are nine candidates that are vying for the party’s endorsement. The democratic primary is going to be a hard fought battle and all the stops are being pulled in order to influence the voters. The candidates are using every trick in their arsenal to obtain votes. Each candidate with the exception of Dennis Kucinich has a campaign song. The songs are even used to sway the attitude of the voters, from Kerry’s â€Å"I Won’t Back Down† by Tom Petty to Gephardt’s â€Å"The Best† by Tina Turner. (WWW.MSNBC.COM) This campaign is coming down to a psychological battle with every candidate using all their abilities to sway the vote. John Kerry is using the fact that he was a Viet Nam veteran to his full advantage. In the Detroit debate when Lieberman questioned him about voting against the $87 billion appropriation for Iraq he answered â€Å" Well, Joe, I have seared in me an experience which you don’t have, and that’s the experience of being one of those troops on the front lines when the policy has gone wrong.† He went on to explain why his vote was a better way to protect the troops, but what made ... Free Essays on The Democratic Primary Free Essays on The Democratic Primary The Democratic Primary ABSTRACT With the election of President of the United States approaching there are many people vying for the opportunity to be on the ballot. There are nine contenders for the Democratic Party attempting to gain their parties favor for this honor. I will show the different tactics and strategies of the contenders for this primary election. They will coerce you and attempt to gain your support by every know tactic and play many psychological games with the public in order to gather support. I will break down the popular contenders and show their game plan. The Democratic Primary The election of 2004 is rapidly approaching and the Democratic Party is gathering their best for the race. There are nine candidates that are vying for the party’s endorsement. The democratic primary is going to be a hard fought battle and all the stops are being pulled in order to influence the voters. The candidates are using every trick in their arsenal to obtain votes. Each candidate with the exception of Dennis Kucinich has a campaign song. The songs are even used to sway the attitude of the voters, from Kerry’s â€Å"I Won’t Back Down† by Tom Petty to Gephardt’s â€Å"The Best† by Tina Turner. (WWW.MSNBC.COM) This campaign is coming down to a psychological battle with every candidate using all their abilities to sway the vote. John Kerry is using the fact that he was a Viet Nam veteran to his full advantage. In the Detroit debate when Lieberman questioned him about voting against the $87 billion appropriation for Iraq he answered â€Å" Well, Joe, I have seared in me an experience which you don’t have, and that’s the experience of being one of those troops on the front lines when the policy has gone wrong.† He went on to explain why his vote was a better way to protect the troops, but what made ...

Who to Ask for a Grad School Recommendation Letter

Who to Ask for a Grad School Recommendation Letter Recommendation letters are a non-negotiable part of every graduate school application. Nearly all applications to graduate school require at least 3 letters of recommendation from individuals who can discuss your competencies in a coherent way and recommend that you be admitted to graduate school. Many students find that it is not difficult to select one or two people to approach for letters of recommendation. Others arent sure of who to approach. Who Is the Best Choice?   Who can write the best letter? Remember the main criterion of the letter of recommendation: It must provide a comprehensive and positive evaluation of your abilities and aptitude. It should not be surprising that letters from professors are highly valued by admissions committees. However, the best letters are written by faculty who know you, from whom you have taken multiple classes and/or have completed substantial projects and/or have received very positive evaluations. Professors provide insight into your academic competencies and aptitude as well as personality characteristics that may contribute to your potential to succeed in graduate schools, such as motivation, conscientiousness, and timeliness. Should You Ask Your Employer for a Letter? Not always, but some students include a letter from an employer. Letters from employers are useful if you are working in a field that is related to that which you intend to study. However, even a letter from an employer in an unrelated field can be useful to your application if he or she discusses skills and competencies that will contribute to your success in graduate school, such as the ability to read and integrate information in order to draw conclusions, lead others, or carry out complex tasks in a timely and competent fashion. Essentially its all about spin- spinning the material so that it matches what committees are looking for. What Makes for an Effective Recommendation Letter? An effective recommendation letter is written by someone who meets some of the following criteria: Is aware of your field of interest and the schools you are applying to.Is able to evaluate your performance in your field of interest.Is able to discuss your personal characteristicsIs able to discuss your capacity to work with othersCan discuss your leadership skillsCan evaluate your level of professionalism (e.g., punctuality, efficiency, assertiveness)Can discuss your academic skills- not simply experience, but your potential to succeed in graduate-level studyEvaluates you positively relative to othersHas some recognition and whose judgment is highly valued within the field.Has the skills to write a helpful letter. Many students become nervous when they see this list. Remember that no one person will meet all of these criteria, so dont fret or feel bad. Instead, consider all of the people who you might approach and attempt to compose a balanced panel of reviewers. Seek individuals who will collectively fulfill as many of the above criteria as possible. Avoid This Mistake The biggest mistake most students make in the recommendation letter-phase of the graduate school application is to fail to plan ahead and establish relationships that lead to good letters. Or to not consider what each professor brings to the table and to instead settle for whoever is available. This is not the time to settle, choose the easiest path, or be impulsive. Take the time and make the effort to consider all of the possibilities- each professor you have had and all persons you have come into contact with (e.g., employers, internship supervisors, supervisors from settings in which you have volunteered). Dont rule anyone out at first, just make a long list. After you have created an exhausted list, rule out those who you know will not give you a positive recommendation. The next step is to determine how many criteria those remaining on your list might fulfill- even if you have not had recent contact with them. Continue evaluating each person to choose potential referees.

Membrane filtration (expriment) Lab Report Example | Topics and Well Written Essays - 1250 words

Membrane filtration (expriment) - Lab Report Example As potable water is procured from surface sources such as rivers, streams and lakes, bacteriological examination is crucial to determine the safety of drinking water. Presence of Enterococcus faecalis, Escherichia coli, Enterobacter aerogens and Proteus mirabilis in water sample was estimated using membrane filtration followed by incubation of the membrane filter in appropriate growth media to examine the determine the presence of pathogenic micro-organism. The motive to perform this study was to determine the presence of unknown organism(s) present in the provided samples. The study encompasses classification of bacteria based on their bio-chemical reactions, pH levels and osmoregulation. Identification and classification of bacteria from the sample is pragmatic as presence of any pathogenic micro-organism could be deleterious to health. Identification of bacteria provides line of treatment. The three preliminary steps for the analysis procedure comprise principal isolation, stainin g and biochemical reactions as the samples may contain diverse microorganism belonging to different species. Hypothesis to be tested: (1) Fecal coliform count of surface water samples differ according to their location. (2) Fecal coliform count of surface water samples do not differ according to their location. Introduction Microbes are indispensible module of our environment. They are associated in a variety of ways with everything we use in our everyday lives (Fratamico, 2005). They are found to be associated with the food that we eat, the clothes we wear/make use of and water we drink/utilize. They may perhaps influence the quality of our lives and transmit numerous diseases (Fratamico, 2005). It is therefore essential to understand the microbes linked with the commodities used in everyday life. Water free from disease-producing microorganisms and chemical substances deleterious to health is called potable water. Water contaminated with either domestic or industrial wastes is cal led non-potable or polluted water. The objectives of primary concern in providing potable water are freedom from harmful microorganisms and from undesirable chemicals. Water appearing clean or free from peculiarities of odor and taste could be contaminated. In such conditions special procedures are required to determine its sanitary quality. Inspection of water sample involves the inspection of the source of raw water and the conditions that may influence its quality. Changes related to population, types of industry and the method of sewage disposal are imperative. Practically, periodic and comprehensive sanitary surveys are necessary. However, potability can be determined only by chemical and bacteriological laboratory tests (Pelczar, 1993). Pathogens that gain entry into the water body include protozoan such as Giardia and Cryptosporidium, bacteria such as Campylobacter, Salmonella and Shigella and virus associated with water contamination are Hepatitis A virus and Norwalk virus. However, water is tested for the fecal contamination. As coliforms are discharged through feces the water sample containing fecal matter comprises pathogenic organisms as well. Essentially water sources such as wells, reservoirs, and storage tanks are routinely tested for water safety (Case Study Exercise 29: Measure of Water Quality: Membrane Filtration Method). Lifestyle modifications and

Factors Affecting Decisions Involved In Menu Planning Assignment - 3

Factors Affecting Decisions Involved In Menu Planning - Assignment Example According to the research findings, it can, therefore, be said that menu card if effectively designed and is conveying all relevant information provided by it, can be used as both sales and marketing tools. Menu card also is the source for generating sales transactions and as stated above if it is conveying all relevant information, it can also lead to increase in the number of customers. Hence, automatically increasing sales volume. How the menu looks, reflects as to what the company’s mission and objective. So the menu should be designed in such a manner that it is in accordance with theme and values of the company. Core objective and image of the company should be in line with market dynamics. Factors which can affect customers can vary from market to market. These can be how readable content on menu card is, overall physical scheme, outline, and font styles. As for other factors in communication, it is the presentation that is more important rather than what content has be en presented in the menu card. Example of this can be fast food restaurants where they have limited items presented in the menu. However, they sell in bulk quantities. The concept of common counters is present in fast food chains. Hence separate menus aren’t required for each customer. Class of customer coming too fast food chains doesn’t require descriptions of each product as they are familiar with products being offered. If a description is present in the menu it would only serve to slow down the decision-making process. In these common menus on common sales points, only product name, price, and other add ups are being shown along with the enlarged picture of a product being sold. For avoiding reputational risk, fast food chains need to keep the original product as being shown on sales point. This overall strategy which has been implemented across fast food chains leads to quick service and limited products available at the same price at all units of a fast food cha in.Alternatively, when we move towards restaurants which present sophisticated theme, class, and group of customers being catered change and with its overall theme of menu changes. The number of food items being presented on the menu also increases.