Theory Based On The Culture Difference - 1477 Words

3. Theories based on the Culture Difference: The Intercultural Competence of the two groups entering into a Joint Venture can be achieved improving the communication skills, Tolerance towards ambiguity. having an open mindedness and flexibility. The Group should be more dual focused but they should also maintain a healthy relationship between the Bonazzi and Indo. They should also have improve their knowledge by having a positive attitude to learn different cultures and improving their knowledge and tolerance for different styles and cultures including the ability to succeed in multiple and diverse environments. ( Ng, Tan, M.L, Ang, 2009) The case Bonazzi Indo Joint Venture can be related to Hofstede’s and Gesteland’s Cultural†¦show more content†¦In societies with low power distance, people strive to equalize the distribution of power and demand justification for inequalities of power. (Soares, Farhanhmehr, Shoham, 2006) Uncertainty Avoidance: The uncertainty avoidance dimension expresses the degree to which the parts of the society feel uncomfortable with uncertainty and ambiguity. From the case, we can clearly see that, there isn’t a significant goal they are trying to aim at. The venture is lacking goal alignment. They go through a very difficult situation. The Indo group is not clear on what they should do, when Bonazzi group decides not to invest.The fundamental issue here is how a society deals with the fact that the future can never be known. (Soares, Farhanhmehr, Shoham, 2006) Masculinity: The masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness and material rewards for success. This character is being portrayed by the Indo group and Angeli. They started this joint venture so that they can use Bonazzi creative knowledge. They also thought they can use the technology the Bonazzi used to improve their market on passenger cars. The group is more competitive than the Bonazzi Group. Where as Angeli, is being very bossy, pushy from one of such statements, † Angeli requested Indo not to get involved in the day-to-day management of the joint